Engage Furman Community
The idea of The Engage Community was a collaborative effort between Stamats and Ryan Fisher, the Admissions Marketing Director at Furman. We envisioned a long-term plan to bring key audiences together in a unique community, which would enhance the University’s recruiting, marketing and fundraising efforts; indenting to grandfather-in traditional communication channels and build relationships between internal and external constituents. Taking things one step further, Furman migrated all their admissions and recruitment pages over to the community and connected the network to already established portal systems.
Such an enormous undertaking required careful planning and a longterm adoption strategy. Our team began the project by drafting specification, marketing strategy and implementation documentation. These documents served as consensus building tool, as well as a point of reference through each stage of design and development.
Roles: Co-Architect & Strategist, UX & UI Designer, Community Manager
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